Saving the Earth in style with SM Greenbag

The SM Greenbag has gone a long way until today since it was introduced by SM Supermarket back in 2007. It was initially a trendy line of reusable bags that eventually became integral to many Filipino shoppers’ routines and lifestyle.

Being the brainchild of Herbert T. Sy, President of SM Supermarkets, the Greenbag is the first reusable shopping bag in the Philippines that shoppers can use in lieu of the usual plastic shopping bags.

It later evolved into a campaign dubbed Join the MOB (My Own Bag) every Wednesday, which encourages the habitual use of the eco-friendly SM Greenbag. Made from polypropylene, a non-toxic material, the SM Greenbag continues to highlight the importance of reusing bags, enlightening shoppers on the potential hazards of improper plastic bag disposal. SM has already saved approximately 26 million plastic bags through the campaign.

Now synonymous with Earth-friendliness, the SM Greenbag continues to help in promoting environmental awareness, offering a fashionable alternative to the traditional plastic shopping bag.

Not only is the SM Greenbag for the environment-conscious, the versatile and handy bag is now also for the fashion-conscious. Last October 5, 2011, the SM Greenbag was featured anew alongside exclusive new designs by top Filipino
fashion designers Jun Jun Cambe and Don Cristobal.

The continuing campaign emphasizes to SM shoppers that it’s in to be “green.” The fashion show highlighted the utmost in eco-friendly fashion, perfectly partnering the designers’ environmentally inspired outfits with the reusable SM Greenbag.

“Nowadays, being part of a cause is in style,” said SM Supermarket’s Hendrik Sy. “And being green is one of the most sought-after and worthy causes participated in by the new generation. To be green is to be in style!”

Always stylish and practical, the SM Greenbag sports versatile new colors, black and green, easily matching most fashion styles. Now in two sizes that can adapt to different lifestyles and shopping needs, the SM Greenbag can be used by all members of the family for any occasion.

SM Supermarket and SM Department Store shoppers are encouraged to don the green attitude and stand out in spreading the word on the importance of doing our share in saving the earth.


With the SM Greenbag, you are not only saving the Earth, but is also shopping in style.